INFORMATION PRIVACY POLICY

(Effective from January 1, 2018 - Latest update in 2026)

Phuc Sinh Consumer Goods Joint Stock Company (hereinafter referred to as "Phuc Sinh") is committed to absolute protection of your privacy and personal data security. When you use Phuc Sinh's websites, mobile applications, or services (collectively referred to as the "Phuc Sinh Platform"), you agree to the terms set forth below:

1. Data We Collect

Phuc Sinh collects information from your online interactions (Website, App, Social Media) and offline interactions (Events, Hotline), including:

Information provided by you: Full name, address, phone number, email, date of birth, gender, account login information, and payment data (when making a purchase).
Information collected automatically: Use of cookies and tracking technologies to record usage behavior and device information when you access the system.
Information from third parties: Data from advertising partners or public information that you permit to be shared from social media networks (e.g., Facebook).

2. Purpose of Data Use

We use your personal data for the following legitimate purposes:

Order processing: Confirming, shipping orders, and updating delivery status.
Customer support: Answering inquiries, handling complaints, and optimizing services.
Personalizing experience: Improving product quality, optimizing website interfaces, and displaying advertisements tailored to your preferences.
Marketing programs: Sending promotional information, events, and news via Email/SMS with your consent.

3. Data Sharing

Phuc Sinh DOES NOT sell or share your information with third parties for their direct marketing purposes without your consent. We only share data in the following cases:

Affiliated companies: For legitimate internal business operational purposes.
Service providers: Partner parties handling payment, logistics, and technology infrastructure (subject to written confidentiality requirements).
Co-promotional partners: Shared only if you register to participate in joint venture programs.
Legal requirements: Upon written request from competent state authorities or in the event of a corporate merger or acquisition.

4. Your Rights

Opt-out of marketing communications: You can unsubscribe from marketing emails/SMS at any time by following the instructions at the bottom of the message or by customizing your settings in your account profile.
Access and modification: You have the right to request viewing, editing, or updating of inaccurate personal information directly on the website or by contacting us.

5. Data Security and Retention

Security measures: We apply rigorous security standards including financial data encryption (SSL), establishing secure operational environments with restricted access, and requiring account authentication (ID/Password) to prevent unauthorized access.
Retention period: Data is retained for as long as necessary to fulfill the purposes stated above or to comply with legal regulations, after which it will be safely destroyed or deleted.

6. Contact Information

If you have any questions or feedback regarding this Privacy Policy, please contact:

Operating Entity: Phuc Sinh Consumer Goods Joint Stock Company
Address: 246-248 Vo Van Kiet Street, Cau Ong Lanh Ward, District 1, Ho Chi Minh City, Vietnam.
Hotline: 1900 55 88 08
Email: cs@kcoffee.vn